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Benefits of Minority Owned Business Certification

Although business registrations are not mandatory for a start-up organisation, it is a smart choice for entrepreneurs, as certification will help to establish a competitive advantage and help the entrepreneur stand out from his peers. 

Certification will help a business to build trust and pave the way for immense opportunities. A certified business will have increased visibility which will help in raising funds fast.

Our mission at Cocolevio is to enable traditional businesses to strategically leverage modern technology to grow their revenue and profit and attain operating effectiveness. 

Adding to the technological advancements, one has to undergo a lot of procedures from setting up a physical and online presence to obtaining minority owned business certifications before starting their day-to-day business. We provide certification services for businesses as it is a highly complicated task, especially for small businesses. 

Certify your busienss and increase visibility:

The question of why certification is important and what are the benefits of minority owned business certification may ponder your mind. The answer is quite simple

1. Increased trust:

Businesses today are very diverse. Certification will help them get the appropriate recognition. It is not an easy task to gain a client’s trust. Adding a certification helps you prove your trustworthiness and makes the task of generating leads easier. If you want to stand out from competitors, getting your business certified is the best choice as it will help you in gaining loyal customers.

2. Easy access to contracts:

 Getting a certification will open up the doors to both Private and government contracts that are otherwise difficult to attain. Certification will serve as a competitive advantage for your entire business.

3. Networking:

For any business, building a community is very important. Having an inbuilt network of people with similar businesses at your end will strengthen your position. Certification helps in building this community for small businesses.

4. Visibility:

Small Business Certification will expose you to organizations with a huge turnover and this helps in building your visibility thereby helping you get high ticket clients.

5. Easy Funding:

Small and Minority Business Certification helps in the funding of the business. Many businesses are owned by women, Veterans, and the minority group, and unless they are certified, it is very difficult to raise Investments and seek loans. Certification provides exclusive opportunities to apply for grants as well.

Certified businesses have access to tax incentives and increased financial assistance. Of the total businesses run by women, minority groups, and veterans, only 0.6% of them are certified.

A recent American Express State of Women-Owned Businesses Report found that the number of enterprises owned by women grew by 21% between 2014 and 2019 because of certification. 

Why does certification seem like a difficult process?

  • Increased Complexity:

The minority owned business certification process of a business is extremely confusing as there is a lack of a single streamlined application. Many certification programs lack the option to accommodate diverse businesses. There are different forms of certification like woman-owned, veteran-owned, and minority-owned. It is difficult to identify which certification one should opt for. There is also confusion as to whether multiple certifications are necessary. This Lack of clarity makes the entire certification process very complex. 

Also read: Why You Should Certify Your Diverse Business

Solution: You will need a service provider that will simplify the certification process for businesses of all sizes and natures. Someone who will eradicate all the complexities in the certification process by promptly capturing all the required information and documentation. Make sure your service provider promptly submits your application to the respective authorities thereby fastening the certification process.

  • Lack of information storage

Many certification programs do not offer a central server to store all the legal and important documents of certification. This affects accessing the documents in a remote mode and makes anywhere – anytime access impossible. 

Solution: Ensure the copy of the certification along with other important documents are stored by the service provider. Make sure all the past certificates, relevant documents, and invoices are efficiently organized by your service provider at a central server, eliminating the need for endless searches through your drive for files, emails, or paper records. These documents should also be downloadable as and when required. From issue date to expiry date, along with the certification number, every data must be present on the central server of the service provider.

  • Difficulty in Renewal:

Certification is not a one-time process. It needs to be renewed at frequent Intervals which makes it time-consuming and costly.

Solution: Ensure all documents are saved in the central server of the service provider so that the same can be resubmitted for renewal saving both time and cost. Make sure it is flexible enough to re-upload expired documents and significant business changes must be editable as and when they occur.

Process of Diverse Business Certification

The 5 Step Application process through 58Joralemon:

Making an application for certification will take you as little as 15 minutes.

  •       The first step is to fill out a form regarding the organization and the owners.
  •       The second step involves uploading all the required documents.
  •       Within the app itself, the payment feature can be found. Upon payment, you can apply.
  •       After submission, your application goes through a review process where you have to provide further information  about the nature of the business or owners and other significant matters.
  •       Upon completing the review, your application will be verified. The certification decision will be communicated within 7 business days.

Different categories of small business certification:

  1. Women-owned business:

A woman or group of women who owns more than 51% of an entity, is called a woman-owned business. The Governing body of these organizations, such as a top executive officer who is responsible for the day-to-day operations, must consist of women. These women should be US citizens or green card holders. They should be an expert in the organization’s primary business. Upon contributing a significant amount to the company’s ownership, they become eligible to apply for certification as a woman-owned business. 

  1.     Minority-Owned Business:

Let us first understand who a minority is.

  •         Black Americans, including any Black racial group which originated in Africa.
  •         Hispanic people from Mexico, Puerto Rico, and South America, or other Spanish or Portuguese cultures.
  •         Native Americans, including natives of Alaska or Hawaii, or certified members of a federal or state-recognized Indian Tribe.
  •         Asian Pacific people who are originating from the Pacific Islands, China, Taiwan, Korea, Japan, Thailand, Indonesia, Singapore, or the Philippines
  •         People originating from the Asian subcontinent include India, Pakistan, Bangladesh, Bhutan, the Maldives Islands, Nepal, and Sri Lanka.

People of the above-mentioned countries are called minorities. They can apply for a Minority-owned business provided they contribute at least 51% towards acquiring ownership.

  1.     Veteran Owned Business:

At least 51% of the business is owned by the veteran who applies for certification. The veteran should have absolute control over the business’s day-to-day management, decision-making, and strategic policies. He should have the adequate managerial experience to run the business. He should work full time for the business and be the highest-paid person in the company holding the highest officer position.

To be categorised as a veteran-owned business, the following two conditions must be satisfied:

  •       The business should be owned by an individual who has served on active duty with the Army, Air Force, Navy, Marine Corps, or Coast Guard for any time, provided they have not received any dishonorable discharge.
  •       The business should be owned by an individual who has served as a Reservist or member of the National Guard and was called to federal active duty or disabled from a disease or injury that has just started or gotten worse in the line of duty or while he is in training status.

Documentation required for small business certification:

Women, minority groups, and veterans can apply for certification after submitting their official U.S Birth certificates. Only certificates provided by the government, which have a certificate number, will be accepted. Hospital-issued certificates and live birth certificates are not accepted. Along with the Birth certificate, a copy of the US Citizenship or Green card, Drivers license, state ID, or passport is to be submitted by the applicant.

Related Article: How to Get Minority Owned Business Certification

To confirm the business presence – you must submit documents relating to the Business Registration Certificate, Certificate of Incorporation of the organization together with its charter, and the latest Bank statements for a period of 3months.

Cocolevios’s 58 Joralemon:

58Joralemon is an application designed by Cocolevio specifically for simplifying the process of obtaining certification. This application helps you establish your business’s credibility in less than 15 minutes.

Conclusion: As seen above, Certification of business has numerous perks. It not only establishes your credibility but paves the way for immense opportunities. Certification makes it easy to be proactive in getting your diverse business noticed in less than 15 minutes. Our Cocolevio platform is the best online platform in the USA.

Check out our website and apply for diverse business certification Get your business certification in few days and have a better tomorrow.

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